Rael has raised $35M in Series B Funding—and it’s the largest investment in the feminine care category to date.

The investment brings Rael’s total funding to $59 million since the company was founded in 2017. The round was led by Colopl Next, the venture capital arm of Colopl, and Signite Partners, the corporate venture capital firm of Shinsegae Group, one of the largest conglomerates in Korea. 

The funding was also joined by Aarden Partners, ST Capital, and existing investors including Mirae Asset and Unilever Ventures.

“We’ve been very impressed by Rael’s growth trajectory and strong customer loyalty and believe they’re poised for exceptional growth as an innovator and disruptor in the wellness space,” said Jeffery Lim, Managing Partner at Signite Partners.

Lim adds, “We are excited to support Rael as it continues to scale its business and make holistic women’s wellness a seamless and approachable experience for all women around the world.”

With this investment, Rael plans to continue its product innovation led by its development team based in South Korea, expand its 360-degree approach to women’s wellness, accelerate growth at retail by expanding partnerships and investing in brand and trade marketing, and advancing its global expansion.

Yanghee Paik, CEO and co-founder of Rael, comments, “We’re excited that with this new capital and strategic investors, we’ll be able to continue pushing the envelope in terms of product innovation to truly become a holistic wellness brand.”

Paik adds, “We’re also looking to amplify our marketing to reach more customers and support our retail expansion while maintaining our leadership on Amazon. Ultimately, we want to become a global household brand and believe our new investors will be very helpful in accelerating our global expansion, especially in Asia.”

Rael Expands Leadership Team

Rael is also expanding its executive leadership team, announcing industry veteran Lauren Consiglio as President, who was formerly a senior marketing executive at Unilever and L’Oreal.

Consiglio brings over 20 years of CPG experience and will be responsible for strengthening Rael’s unique positioning as a holistic wellness brand for women and growing its retail and DTC business in the US.

More About Rael

Rael is a holistic personal care brand focused on clean feminine care and skincare.

Founded by three Korean-American women, including CEO Yanghee Paik, Rael first launched in the U.S. and expanded to South Korea, where the organic category represents over 30 percent of the total feminine care market in comparison to less than 10 percent in the United States.